Art
Hopper
Find new exhibitions, Hopping new art!
Timeline
Platform
Role
Client
Research & UX/UI
Personal Solo Project
Four Month
BACKGROUND & CHALLENGES
My experience visiting art exhibitions frustrated me, So I started thinking about “How this could be done better.” From my experience, I found that accessing exhibition information is simple, but organizing information for a visit is challenging and time-consuming. This realization led me to seek solutions for a more seamless art experience for myself and all art lovers, sparking user research for universal improvements.
Key fearures
KEY FEATURES
Art Hopper offers 4 key features for seamless discovery, planning, and visiting art exhibitions in just minutes.
RESEARCH
01.
DESK RESEARCH
Uncovered potential pains in gathering information and ticket purchases.
USER INTERVIEW
I conducted semi-structured interviews with 4 art lovers to identify the process and frustrations of attending art exhibitions.
Analysing Interviews with Empathy map
DEFINE
02.
USER SEGMENTATION
Identified 2 user segments with distinct needs from User Interviews.
PERSONAS
Developed 2 personas based on user segments to address the needs and challenges.
USER JOURNEY
Users struggle to access exhaustive information and utilise it for future visits.
COMPETITIVE RESEARCH
None of the competitors offered solutions to solve my persona’s pain points.
DEFINING THE PROBLEMS
Broke down all the discovered challenges users face and created 5 “How Might We?” statements for ideating solutions effectively.
IDEATE
03.
IDEATION
Explored possible solutions to address user pains by utilising Crazy 8 and Brainstorming.
EVALUATION
Evaluating the outcomes of ideation(22 ideas) based on feasibility and Impacts.
Adapted 11 ideas that offered at least middle-high feasibility and impact.
RESULTS
INFORMATION ARCHITECTURE
DESIGN
04.
WIREFRAMES + PROTOTYPES
Seeking an effective user interface, I produced 50+ screens to explore design possibilities.
TESTING
05.
USABILITY TEST
Achieved a 96.3% task success rate in usability testing with 4 participants.
Iteration
06.
INSIGHTS + ITERATION
Uncovered 3 key improvement areas and redesigned screens to enhance UX.
#1 Following Flow
#2 The View of Browsing Exhibitions
#3 Purchased Tickets
FINAL DESIGN
06.
THE
FINAL SOLUTIONS
TAKE AWAY
I have transferable skills!
Finishing my solo project with 10+ steps and 50+ screen designs made me realize that skills I gained in my consulting career, like active listening, thinking logically, and solving problems, are essential in UX design.
Refining Research methods.
I found two effective methods I should’ve used: observing interviewees using their devices to find and visit exhibitions and competitive testing. In future projects, I’ll consider the most effective approach considering the interview goals.